Websites are the index of your online business. All businesses need an online platform for reaching potential customers. An E-commerce website is a better panel for advertising your business aspects. We need to optimize our business site for good search engine ranking. There are several factors to consider while designing an SEO website. Website speed is necessary for scoring better ranking in SEO. Web optimization tricks are discussed in this brief. We believe your professional insights on enhancing website speed are enhanced with this page.
What is Website Speed Optimization?
Every website will take some time for loading the landing and context page of the site. Maximizing this time can increase user engagement with your SEO website. Website uptime is important in search engine optimization.
How to Optimize Website Speed?
Website speed is crucial in enhancing your search engine ranking. Let us see how we can optimize our business site for speed.
Content Delivery Network
Visitors to your business site will be from different geographical locations. We should concentrate on loading speed with different servers. Content-delivery-system can help you in availing the same speed across various web servers. It can integrate your business site with the server available in the location of visitors. It can eventually increase the loading speed of the site.
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Web Hosting
The hosting service you choose for delivering your business site is necessary. It can help us in optimizing the loading speed of your site.
Types of Web Hosting Service
We have a variety of hosting services to choose from. Shared hosting is a popular hosting service. This service is fast and reliable as it shares your system CPU and memory with other sites. Dedicated servers and virtual private servers can be useful in achieving better site loading speed.
Image Size
We should use a high-quality image for increasing user engagement with your SEO website. You have to garnish your business site with more visual content to enhance the graphic score. Sometimes the images you use on your site may reduce the loading speed of your website. Reducing the image size may speed up your website speed. You should be careful enough to maintain the quality of the image while compressing it.
How Can We Reduce Image Size?
You can use several tools available for compressing the image. HTML tags can also be useful in reducing the size of the image.
Reducing the Plug-in
You can add the necessary features to your site by using a plug-in. It can make your site informative and attractive. The plug-in will be using more resources for loading. This can reduce the loading time of your site. Make sure that you use the only necessary plug-in in your SEO site. Identifying and removing unnecessary plug-in can enhance your website speed.
Creating Cached Versions
When more visitors are trying to reach a web page, it will perform slowly due to more traffic. To avoid disappointment, you can provide a cached version of your site. The cached page does not require page rendering for multiple visitors. You can use different approaches to caching the webpage. The choice depends on the type of platform you use.
File Compression
Like images, the files available on your site can reduce the loading speed of your site. Files will be sent to the browser while loading a web page. You can zip the files while sending the file to the browser. The browser can unzip the file to display the content.
How to ZIP the file?
You can ZIP the web files, with tools available for it. Gzip is a popular tool among them. You can add Gzip to your site with few codes or with the aid of a separate utility.
Avoid Using Web Fonts
You can enhance the visual score of your website by using the best font style. Web fonts can give a good graphic count to your site. The negative part of it is that the web font may increase the page loading time of the page. You should avoid using the web fonts for enhancing the page loading time.
Bottom Line
Website loading is a necessary aspect of increasing user engagement. More user engagement will give you better search engine ranking. Uptime of your business site can be increased by working with features available on your web page. On-site SEO can enhance the loading speed of your site. We believe that this brief covers all the facts necessary for optimizing the speed of your business site. Elevate your uptime and enhance user engagement.
Author Bio:
John is a blogger at Techidology. John also loves to share informative content on the web and help others for queries related to SEO and digital marketing. He is doing SEO since 2014. His hobbies are surfing the internet, reading books, watching movies etc.