If you have spent any time on TikTok, you would have definitely come across “Get Ready With Me” (GRWM) videos on your feed. These videos are simple yet incredibly popular from makeup and fashion routines to people’s morning rituals. Creating these kinds of content attracts more followers, and some even get free TikTok fans for an initial push. But what makes this content so addictive? Why do viewers keep coming back for more? Come on, let us spill the tea of GRWM and know why it is one of the most engaging content styles on TikTok!
Reasons Why GRWM Content is Popular
1. Relatable, real and raw
2. A mini tutorial
3. Self-care routine
4. Reveals the personality
5. Transformation
6. Tips, tricks and life hacks
1. Relatable, Real, and Raw
One of the main reasons why GRWM is popular is because of its authenticity. We all are well aware that TikTok is totally not a place for extremely perfect, polished, and professional videos – people on TikTok genuinely love raw, unfiltered moments, whereas GRWM content provides just that.
Tip: In a GRWM, creators often share real stories, experiences, or even their struggles. They are not just putting on makeup – they will either chat about their day, vent about the challenges they face, or even share hopes and dreams.
This down-to-earth approach makes it easy for viewers to feel like they are watching a friend, which simultaneously builds a strong connection.
2. A Mini Tutorial
GRWM videos are not like traditional tutorials; instead, they feel more relaxed and do not look like lessons or classes. This video is not here to teach you, and you are also not there to learn something from it. You are just there to be entertained.
Example: Rather than a step-by-step breakdown, a GRWM might show a creator who is casually applying their makeup while chatting about their favorite skincare routine.
This eventually makes the experience educational but not too serious, which fits perfectly with the entertainment apparel of TikTok.
3. Self-Care Routine
Many GRWM videos double as “self-care routine” content as well; this is where most of the creators share about their favorite skincare routine or the products they use while getting ready. This aspect adds a layer of entertainment beyond the makeup or outfit.
Example: One minute, a creator might be blending their foundation, and the next, they are talking about their favorite sunscreen and moisturizer.
Adding stories to GRWM content makes your followers feel more personal and relatable. This will keep your viewers engaged and curious to hear what’s next.
4. Reveals the Personality
GRWM videos offer creators a space to flaunt their unique personalities. TikTok is all about connection, and viewers love to know creators on a deeper level.
Idea: GRWM gives creators an opportunity to be talkative, fun, or quirky, showing off more than just their makeup skills. They might also share their thoughts on life, favorite products, or their “getting ready” occasions.
Personality is one of the main reasons why viewers return to creators’ pages; they want to feel like they know the person behind the screen as well.
5. Transformation
Come on! Who doesn’t love an interesting “before and after”? GRWM content is like a mini transformation story, which turns out so well with makeovers and styling.
Example: Watching someone go from a “morning face” look to a polished, ready-for-a-date vibe is really satisfying, as there comes a sense of fulfillment at the end of each GRWM video. This transformation gives viewers a feeling of completion.
6. Tips, Tricks, and Life Hacks
GRWM videos are full of tips and tricks along the way, from makeup hacks to skincare tips and sometimes even fashion advice. Even if viewers don’t recreate the entire routine, they often pick up small bits of information they can follow in their own lives.
Idea: For example, a creator might casually mention their favorite moisturizer or the trick they use for perfectly curled lashes.
Viewers always walk away with something useful, with some entertainment along the way. This type of content encourages them to like their video, which is very helpful for creators, just like they get free TikTok likes for an instant push.
7. Short and Sweet for the TikTok Format
TikTok’s short-form nature is literally perfect for GRWM videos. As these routines are often quick and short, they fit well within the 30-second video format, which allows viewers to watch a full routine without getting bored.
Example: A creator might do a 60-second GRWM for brunch or a 3-minute routine for a night out, which includes everything viewers want into a short-form video.
Wrapping It Up
So, what makes GRWM content so powerful on TikTok? It’s the perfect blend of real-life relatability, personal connection, visual satisfaction, and a little bit of inspiration. It also lets viewers join in on a daily routine and learn a few tricks, all in under three minutes.
The next time you see a GRWM video on your feed, remember there is more behind the scenes than just makeup brushes or outfit changes. It shares an experience, a short story, with a lot of entertainment.