Redirects, URL redirection, or URL forwarding is a World Wide Web trick to make one website available on multiple URLs. When you try to open a webpage and it redirects you to another page, you are opening the redirected website, but with a different URL. People do this to make their websites more available to the public. The more redirections, the better, because your website can be available on many different links at the same time. Imagine redirects as funnels, and all of those funnels are pouring in the same bowl (the bowl is your website). Besides bringing more people to your website, some other reasons why redirects are done are to shorten URLs, prevent broken links if the website is moved, allow multiple domains (.com, .net, .org, etc.) to belong to the same website, for privacy protection, for preventing hostile behavior like phishing and fraud. There are two types of redirects as well, the 301 redirects and the 302 redirects.
301 redirects are being used to make sure that the people are being redirected to the right website. 301 redirects are there when a website has been moved to another location. Because of that, people will now see the new URL and the new URL will also appear in the search engine results. 301 redirects should be used when you have links to outdated pages when multiple URLs are in use and that are leading to your website, when you move a website to a new domain and when you are making an HTTP to HTTPS transfer.
I know it seems like a lot of information, and you may be overwhelmed or even confused because you do not understand what we have talked about so far, but do not be afraid. There is a new tool from WordPress that will do all of that for you – WP301Redirects.
This neat little tool does exactly what you need, it will redirect people from the 404 pages to your actual working website. With that, you will boost organic traffic on your website. You can also handle every redirection separately, so no matter the problem, you can always find an individual solution for your problem. Another great thing about this tool is that it does all the work on its own. Yup, that is right. WP301Redirects has a tracking system and it is monitoring every post and page URL to automatically create a redirect if the URL changes. You do not have to do anything, WP301 does it for you. It also has the feature to ignore the bad bots and show them the standard 404 pages instead of redirecting them to your actual website. There is a built-in tracker with a chart for always knowing what is going on and what the stats are. The tracker has a redirect log for showing how many redirects were there in the given period and a 404 log as well that shows the same information for 404 pages. The cool thing about this tool is that your 404 page does not have to be a page that only notifies the audience that this page does not exist. It can be a part of your website (the landing page for example). That way, your audience will never be stuck on a page that works like a dead end. Just enable the auto-redirect 404 and choose your landing page as the 404 pages. Your website will never have a dead end. Also, WP301 has built-in support which you can contact at any time and they will try to provide the best possible support for your problem.
When it comes to prices, this tool has three price plans, depending on your needs. The first one is the personal subscription for 39 dollars per year and all the features are included and you get priority support for one site. The second subscription is the team one and it costs 79 dollars per year and you also have all the features included and priority support, but also you will get a license and sites manager for five sites. The third subscription is the agency one, it costs 149 dollars per year and you get all the prior mentioned things, plus the agency option is the only one that has a White-label mode feature for 100 sites. If you end up not liking this tool, which is highly doubtful, you have seven days before you make your decision because this plugin has a seven day trial period in which you can ask for a refund, no questions asked.
Redirects are important. If you are trying to promote your brand or your business, you cannot have all the broken links just around the internet for no reason whatsoever, you can use them. Instead of having endless 404 pages that lead nowhere presented to your audience, why not have a tool like WP301Redirects that will help you with attracting an audience to your website even when the links that brought them here are not valid anymore? With the features that this amazing tool has and with the annual price plan (most of them are a monthly subscription), WP301 is something that you cannot miss out on. And as we said, if you end up not liking this tool, the seven day trial period allows you to ask for a refund for this tool, no questions asked. Get WP301Redirects today!