Europe Rice Bran Oil Market Outlook
According to the report by Expert Market Research (EMR), the Europe rice bran oil market size reached approximately 390.13 KMT in 2023. Driven by the growing consumer awareness of healthy oils, as well as the rising demand for natural and functional food ingredients, the market is projected to experience robust growth, advancing at a compound annual growth rate (CAGR) of 2.8% between 2024 and 2032. By 2032, the market is reaching around USD 499.21 KMT.
Rice bran oil, extracted from the outer layer of rice grains, is rapidly gaining popularity in Europe for its numerous health benefits and diverse applications across the food, cosmetic, and industrial sectors. It is rich in essential fatty acids, antioxidants, vitamins, and bioactive compounds, making it a preferred choice for health-conscious consumers. As the demand for plant-based oils continues to rise, rice bran oil is poised to play a central role in Europe’s evolving edible oil landscape.
Market Drivers
Several key factors are contributing to the growth of the Europe rice bran oil market. A primary driver is the increasing consumer preference for healthier cooking oils. Traditional oils like sunflower, olive, and canola have long been staples in European kitchens. However, as people become more health-conscious, there is a growing trend towards oils that offer higher nutritional value and superior health benefits. Rice bran oil, known for its balanced composition of polyunsaturated and monounsaturated fats, is gaining traction due to its heart-healthy properties, such as reducing LDL cholesterol and boosting HDL cholesterol levels.
Moreover, rice bran oil is rich in oryzanol, a natural antioxidant that has been linked to several health benefits, including improved heart health and anti-inflammatory properties. This compound, along with the oil’s high content of vitamin E and other micronutrients, has made it a key ingredient in health-focused diets. As Europe witnesses an increasing focus on clean and natural ingredients, rice bran oil aligns with the growing demand for functional foods and clean label products.
Another significant driver is the rising awareness of the role of food ingredients in the prevention of chronic diseases. With obesity, cardiovascular diseases, and diabetes becoming more prevalent in European populations, there is a shift towards incorporating healthy fats, such as rice bran oil, in daily diets. Furthermore, the oil’s ability to withstand high cooking temperatures makes it an ideal choice for frying, baking, and other food preparation methods. This versatility in the kitchen further enhances its appeal to consumers looking for an all-purpose, healthy oil.
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Health Benefits and Nutritional Profile
Europe rice bran oil market nutritional profile sets it apart from many other oils. It contains a significant amount of oryzanol, which acts as an antioxidant that helps to combat oxidative stress in the body. This, in turn, aids in reducing the risk of diseases related to aging and free radicals, such as certain cancers. Additionally, rice bran oil is low in saturated fats, making it a heart-healthy option compared to many animal-based oils.
The oil is also a rich source of unsaturated fats, particularly oleic acid, which is known to help regulate cholesterol levels and maintain cardiovascular health. Its gamma-oryzanol content has been associated with the management of cholesterol levels, while the oil’s tocopherol and tocotrienol content offers protection against cell damage.
In addition to its cardiovascular benefits, rice bran oil is also believed to help in weight management. The presence of monounsaturated and polyunsaturated fats, combined with its low glycemic index, makes it an attractive choice for individuals following weight loss or management regimens. The oil’s high smoking point (about 450°F or 232°C) also makes it suitable for high-temperature cooking, which helps retain its nutritional value even when exposed to heat.
As more European consumers prioritize functional foods—those that offer specific health benefits beyond basic nutrition—rice bran oil is increasingly being integrated into diet plans targeting heart health, weight loss, and overall wellness.
Growing Demand from the Food and Beverage Industry
The rise of clean label trends in Europe is another factor driving the adoption of rice bran oil. In recent years, consumers have become more discerning, seeking products with fewer artificial additives and more natural ingredients. Rice bran oil, being minimally processed and derived from rice, meets the demand for healthier, more transparent food products.
The growing awareness of sustainable food production is also benefiting the Europe rice bran oil market. Rice is one of the most widely cultivated crops globally, and its bran, once a byproduct of rice milling, is now being utilized for its oil content. This shift towards utilizing rice bran oil helps promote sustainability in agriculture by reducing food waste and ensuring that every part of the rice plant is used. Furthermore, rice cultivation has a relatively low environmental impact compared to some other oilseeds, contributing to the growing appeal of rice bran oil in the European market.
The versatility of rice bran oil is reflected in its wide range of applications within the food industry. It is used in the production of cooking oils, margarine, salad dressings, and baked goods. Additionally, the oil is finding its way into snack foods and processed products as a preferred alternative to more traditional oils like palm oil and soybean oil. The rise of healthier, plant-based diets has also expanded the scope of rice bran oil usage in plant-based food formulations, further supporting its growth in Europe’s competitive edible oil market.
Applications Beyond the Food Industry
Apart from its widespread use in cooking and food products, Europe rice bran oil market has also found a variety of applications in the cosmetic and personal care industries. The oil is known for its moisturizing and anti-aging properties, making it a popular ingredient in skincare products such as lotions, creams, and sunscreens. Its high vitamin E content helps in reducing the appearance of wrinkles and fine lines, promoting healthy skin.
Rice bran oil is also used in hair care products, as it nourishes and strengthens hair follicles, preventing hair loss and promoting healthy hair growth. The oil’s light texture and non-greasy nature make it an ideal addition to shampoos, conditioners, and hair treatments. As European consumers become more focused on natural beauty products, the demand for rice bran oil-based personal care items is expected to rise.
In addition, rice bran oil’s anti-inflammatory properties are increasingly being utilized in pharmaceuticals, particularly in topical applications for treating skin conditions such as eczema and dermatitis. This has opened new opportunities for the oil’s inclusion in medical-grade skincare formulations and other health-related products.
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Europe Rice Bran Oil Market Segmentation
The market can be divided based on type, by-product, distribution channel, application, and country.
Market Breakup by Type
- Refined
- Non-Refined
Market Breakup by By-Product
- Ferulic Acid
- Gamma Oryzanol
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Application
- Food and Beverages
- Cosmetics and Personal Care
- Pharmaceuticals
- Others
Market Breakup by Region
- United Kingdom
- Germany
- France
- Italy
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Europe rice bran oil market. Some of the major players explored in the report by Expert Market Research are as follows:
- Cargill Inc.
- Ricela Group of Companies
- King Rice Oil Group
- Wilmar International Group
- Emami Agrotech Limited
- Gustav Heess Oleochemische Erzeugnisse GmbH
- Sethia Hemraj Rice Oil Company
- Vaigai Agro Products Limited
- Calofic Corporation
- BCL Industries Limited
- Others
Challenges in the Market
Despite the growing popularity of rice bran oil, there are some challenges that the Europe rice bran oil market faces. One of the primary challenges is the limited availability of rice bran, which can affect the production capacity of rice bran oil. As rice bran is a byproduct of rice milling, the availability of rice bran oil is directly tied to rice production, which can be influenced by weather conditions, crop yields, and geopolitical factors.
Furthermore, although rice bran oil has gained significant traction in the European market, it still faces competition from other vegetable oils, such as olive, sunflower, and canola oils. These oils have long-established market shares and are well-known to European consumers. As such, overcoming consumer reluctance and promoting the health benefits of rice bran oil will require effective marketing strategies and educational efforts.
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