A well-designed website is the key to attracting visitors for any business, and holds true for attorney websites as well. A modern, aesthetically designed website is very important for driving traffic to lawyers’ websites.Good attorney website design is crucial in attracting potential clients and retaining existing clients. It also allows you to position yourself as a leader and establish your authority in your practice area.
Your website should reflect your brand and your firm’s ethics and core values. It should be able to attract new visitors and improve your conversion rate. This article tries to focus on five key features that your firm’s website must have.
1.Your Practice Area and Expertise
There are various fields of lawand you need to clearly mention your legal specialties and expertise in your practice areas. From banking and finance to employment and medical to family law to real estate, there are several legal specialties. You, therefore, need to mention your practice area and expertise so that your website visitors get a clear understanding of what you do. Prospective clients should know whether you provide the exact legal service that they are looking for. It also allows your visitors to know if you would be the right person to take up their cases. The more accurate information you provide, the more they would be inclined to hire you. Also, good attorney web design would keep them engaged longer which would increase the chance of them consulting you.
2.Partners and Attorney Profiles
If your firm has a full team of attorneys and lawyers, it is necessary that you provide complete and accurate information about them. It helps the prospective clients to contact the right person for their legal needs. The information that you provide should include name, contact information, a professional photograph, practice area, and experience. Also, having a dedicated page for partners and other team members would simplify your communication flow. This allows the clients to contact the individual attorneys instead of making a general query through contact forms.Website design for lawyers should always take this aspect into account.
3.Accolades and Achievements
It’s always a good idea to include accolades and achievements that your law firm may have received in your website. It helps build credibility and authority on your practice area. For instance, if your firm or an individual attorney has won a case that generated public interest, you must include that achievement in your website. Or say for that matter, if you have been interviewed by some media house you should include that on your website well. These things help in stamping your authority and expertise in that practice area. It gives you publicity through word of mouth which is good for your business. Your law firm website design must highlight these achievements.
4.Recruitment & Careers Page
Hiring and retaining young talented lawyers and attorneys is good for your business from the long term perspective. It also helps in building networks and making new connections. Recruiting the right talent helps in winning more cases that directly impacts your revenue positively. It is, therefore, extremely important to have a recruitment page, where young talent could get detailed information about your firm and your requirements, and where they could apply directly for their career enhancement.The information that you provide should include information on your firm including its history, job profile, and the work culture. Having a career and recruitment page in lawyer website design is quite popular these days.
5.Site Map of the Website
Another great feature to include in the design of your website is a sitemap. A sitemap is an index of pages that is there in your website. It forms the entire structure of your website. Including a site map is extremely important and should be the first thing you should consider when you start designing your website. A site map helps you plan for the things you would want to include in your website. It also helps to improve user experience by providing easy navigation for your clients.
Some basic topics that should be there in your sitemap include:
- Home Page
- About Us
- Expertise and Practice Area
- Partners and Attorney Profile
- Accolades and Achievements
- Recruitment and Careers
- Blog
- Contact Us
It is clear from the above post that some features should definitely be a part of all attorney website design. However, besides the above mentioned features, blogging is also an important component of lawyer websites and lawyers should regularly write for their blogs. It helps build their credibility.
About the Author
Hi, I am Sophia. I am a digital marketer and web designer at Conroy Creative Counsel – Best law firm SEO company in the USA.