If you thought becoming an artist is only for the rich and privileged, you’re wrong. Yes, it requires some money, but it’s not just a futile expenditure. It’s an investment that you make for developing and growing your career. Whether you’re trying to find work, having slower sales, or just starting, allocating funds for this cause will show returns sooner.
To guide you on how to best invest in your art career, keep reading to discover seven do-able amazing ways:
1. Take a course
Perhaps the best way to invest in your art career is to make sure you practice, develop, and update your skills and techniques. You could do this by attending an art workshop or enrolling in a full-time class in a college or a museum. This way, you also get the stamina and self-belief to stay on the path you’ve chosen.
There’s no one right way to do art, so you might go through a few courses or instructors before finding what you need. But if you stick to it, it’s great for networking and might even help you achieve recognition. If you’re on a lower budget or have trouble committing, online courses on sites like Skillshare, CreativeLive, Udemy are affordable and flexible.
2. Have a dedicated workspace
When it comes to work-from-home careers, it is very important to separate the personal from your job. Setting aside a dedicated workspace is the best way to do this. It helps you be more productive, focused, and manage your time better.
The kind of space you require depends on the form of art you do and your personal preference. For some, it could mean a large workshop with enough place for special equipment, while others might do well with a dedicated table and chair. As long as it’s comfortable, your creativity and artistic vision will bloom and you will notice an improvement in your work very soon.
3. Book a session with an artist coach:
As your career develops, it’s almost inevitable that you will have new problems and questions about your techniques, money management, or even marketing. Or, you might be feeling doubtful in your abilities. It is where an artist coach comes in. They provide you with the emotional and practical support that you need to be more successful.
Different coaches charge differently, so you should do ample research before choosing one to help you. Go with one who has years of experience and a solid reputation. Avoid those who make big claims that sound too good to be true.
4. Invest in Instagram or Facebook Ads
The average person spends at least a quarter of their day on social media, primarily on Facebook and Instagram. It is why buying an ad is one of the best decisions you can make to help your art career. It’s a great way to get the local community to take notice of your artwork and you.
The amount you pay will depend on several factors, including the type of ad (photo or video) and how long you want it to run. It’s effortless to set up, and you can expect to see returns on your investment almost immediately.
5. Buy an art book
Even after you’ve finished art school and started your own business, it’s important to keep growing and learning. Reading art books will help you look at things from a different perspective and teach you new techniques. It can remind you why you chose art in the first place and inspire you to put out even better work.
“The Artist’s Guide: How to Make a Living Doing What You Love“ by Jackie Battenfield, “The Art Spirit” by Robert Henri, “Creative Block” by Danielle Krysa are some examples of great books about creativity, design, and art that every artist will love.
6. Establish a retail outlet
The way you market your art and establish yourself in the community will determine who seeks you out. Your career will only be successful when people (collectors) know about you. Taking your work to local galleries is a great start. Make sure you pick those galleries that typically display your kind of art, to avoid rejection.
When you’re ready to invest more, consider renting a space in art festivals, hiring an exhibition space, or designing your website. In the end, it’s a business you’re doing – and so you need to take appropriate steps to bring yourself financial success. Making wise spending choices will eventually maximize your income.
7. Share your work on social media
Technology is your friend. With the right strategy and effort, social media can be a godsend in significantly enhancing your visibility. A gallery or collector isn’t magically going to find out about your art. It is completely up to you to tell people about yourself and your craft, and you can do this by regularly posting high-quality images of your work on Instagram and Facebook.
Not only does this help you garner up a dedicated fanbase who supports you, but social media also allows you to display or sell your work directly without involving galleries. Make sure each story or post speaks to your audience and encourages them to engage with it.
The popular opinion might be that a career in design or art is a route to poverty, but this is far from the truth. Of course, it doesn’t happen overnight – but nothing does. With hard work, dedication, and networking, you can figure out how to best make a career. The seven ways listed above will help you plan to fulfill your dreams of being a successful artist.