Social media has become the lifeline of brands in the recent decade. With the pandemic striking us, this fact has become even more evident as most businesses turned to online platforms to sustain their businesses in a physically restricted world. When it comes to social media, we can quote numerous studies that show that video stands out and is the most engaged with media format online. Good video tools can help you edit and make your videos suitable for the social mediums out there.
Here are some tips to use video tools and build a better social media presence and some other tricks that can help you boost that presence:
1. Animated videos with Video Tools
Animated videos can serve a number of purposes on social media. They can be used to display a brand story or a process that is vital to your business and target audience. Animated videos have the option to add the colors and story of your own and happen to be very engaging for your platform. There are numerous video tools out there that can aid newbies with pre-built templates to create pro-level animations.
2. Whiteboard Animations
Whiteboard animations can actually serve as a great educational and informative tool for your business. These videos are usually used for scripts that are text-heavy and very information-rich. Here are a lot of free and paid video tools available online. These tools can save you time and have pre-built templates that can be used instead of creating videos from scratch.
3. Content Calendars and Video plans
Whether you manage your social media on your own or you have an employee, it is imperative that you have a content calendar that establishes the topics you want to tackle for a given time period. This will help set your path and allow you to map out the priorities of the video projects you want to produce and under which timelines.
4. Campaign Ideas:
Using video tools and posting them just isn’t enough. You need to establish a proper video campaign. This means you need static posts around the video as well. You will have to use these posts to explain concepts in the video or re-use the content in the video and urge people to watch these videos again.
5. Build Playlists:
Both Facebook and Youtube give you the great option of creating playlists of your videos. You can couple videos with similar topics and introduce them for promotions as a playlist on both mediums.
Videos can be great tools for information dissemination and engaging your audience on social media platforms. Do some research on which video tools have the smallest learning curve and can help you boost your engagement online.